Once the location for a shopping complex has been established, the most important ingredient in its success and future value is its merchandise mix. The quality, range and appeal of it merchants establish the property's ability to attract and retain customers, and to develop sales that ultimately enhance the revenue and value of the property for the Owner. As a result of dedicated and focused leasing, Kravco Simon's regional mall portfolio produces average annual sales of $450 per square foot, well over 15% above the industry average. In achieving this strong performance, Kravco Simon

• Undertakes leasing programs tailored to each property
  
• Aggressively encourages and replaces weak merchants with the contemporary stars in the retail field
  
• Conducts marketing programs specific to each property that have consistently won national recognition for excellence and for producing measurable results
  
• From its most modest properties to its flagship property in King of Prussia, Kravco Simon’s approach to leasing and marketing is characterized by depth of experience, high energy and disciplined focus. Kravco Simon’s approach maximizes value on an asset-by-asset basis.