The purpose of retail development or redevelopment activity is to create value substantially greater than the investment. This requires the skill to determine the right project scope, establish the correct merchandising plan, and bring it all together on time and at the right cost. Kravco Simon, through its predecessor Kravco Company, has been doing this for over 50 years, having developed, expanded, or renovated more than 30 million square feet of retail space throughout the country.